STRATEGIC PLAN

The Audubon Naturalist Society sets ambitious goals for our mission work by establishing and adhering to a Five-Year Strategic Plan.

Education

Increase environmental awareness and understanding throughout the DC metro region by delivering inspiring nature education programs that nurture a lifetime of outdoor discovery, exploration and stewardship.
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Education

Objective 1
Expand and diversify participants in ANS’ environmental education programs to widen the community of people who treasure the natural world and work to preserve it.

Objective 2
Enhance and improve nature education opportunities for children outside of school from early childhood to age eighteen to grow the next generation of environmental stewards.

Objective 3
Expand environmental education offerings to ensure that children in DC metro area schools engage in meaningful environmental education and stewardship throughout their academic careers, from pre-K through high school.

Objective 4
Expand the community of DC area adults who engage with and care for the natural world by delivering the region’s highest quality nature experiences for lifelong learners.

Objective 5
Maximize ANS staff capacity to deliver top-tier environmental education programs.

Download the Strategic Plan here

Conservation

Educate and mobilize citizens of the DC metro region to restore and protect their local watersheds.
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Conservation

Objective 1
Ten Mile Creek Campaign: Protect Montgomery's last, best creek by advocating for and leveraging science-based requirements in a Limited Clarksburg Master Plan Amendment.

Objective 2
Stream Restoration and Protection: Engage, train, equip and mobilize citizens of all ages in the DC metro region to monitor local water quality and protect and restore local streams.

Objective 3
Watershed Protection and Restoration: Advocate for full implementation of regional county watershed protection and restoration plans.

Objective 4
Woodend Watershed Restoration: Transform Woodend Sanctuary into the DC region's flagship educational center that demonstrates, teaches and champions citizen engagement in urban watershed restoration and protection.

Download the Strategic Plan here

Communications & Marketing

Showcase ANS as the premier regional environmental organization delivering top-quality nature education and protecting the region’s natural environment.
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Communications & Marketing

Objective 1
Increase ANS communications capacity, output and effectiveness.

Objective 2
Develop a comprehensive Ten Mile Creek Campaign communications plan with clear metrics of success.

Objective 3
Create a compelling ANS brand that anchors successful communication campaigns, education program outreach and conservation action.

Objective 4
Create an organizational culture where all ANS staff, Board members, volunteers, and members understand, embrace and can effectively communicate the ANS mission, vision and key messages.

Download the Strategic Plan here

Sanctuaries

Transform ANS Nature Sanctuaries into flagship nature destinations that showcase nature interpretation, habitat restoration and environmental best practices in a welcoming, safe, comfortable, and educational environment for people at every stage of life.
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Sanctuaries

Objective 1
Transform our nature sanctuaries into a dynamic model for nature education and interpretation for visitors of all ages.

Objective 2
Renovate and develop sanctuary buildings and infrastructure to showcase environmental best practices and create a highly productive workplace.

Objective 3
Restore Woodend Sanctuary habitats to increase species diversity and model best practices.

Download the Strategic Plan here

Development

Ensure ANS financial sustainability and growth by securing an on-going stream of revenue that will support operations and mission-based programs over the long term.
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Sanctuaries

Objective 1
Secure top tier gifts from our established donor pool.

Objective 2
Identify, cultivate, and encourage a pipeline of new donors.

Objective 3
Develop and strengthen support from foundation, corporate, and government partners.

Objective 4
Sustain and grow unrestricted operating revenue generated from ANS general membership.

Objective 5
Establish a culture at ANS that encourages and empowers ANS Board Members, staff, members, and volunteers to participate in the development process.

Download the Strategic Plan here

Finance

Provide accurate, up-to-date financial data to internal and external stakeholders in a cost effective and time efficient manner.
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Finance

Objective 1
Establish an effective budget process that provides financial stability for the organization.

Objective 2
Establish and maintain an informative and consistent structure, schedule and format for financial reporting and accountability.

Objective 3
Evaluate financial systems, processes and policies to ensure that the best possible service is provided in the most cost effective and efficient manner.

Download the Strategic Plan here

Workplace

Establish ANS as one of the best non-profit places to work in the DC metro region.
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Finance

Objective 1
Attract and maintain a highly qualified workforce through hiring and retention practices that provide salary, benefit and work life balance packages comparable to or at the top end of similar non-profits in the Washington region.

Objective 2
Ensure that ANS embodies a learning culture by providing opportunities for professional employee development.

Objective 3
Create a formal employee recognition and appreciation program to reward superior performance.

Objective 4
Support employees with a formal, transparent human resources structure and process that fosters and sustains a positive workplace culture.

Download the Strategic Plan here